Calculate your bid win rate to understand your competitive position. Track how many bids you win versus how many you submit. Your win rate reveals important insights about your pricing and market position.
Win Rate
20.0%
Bids Lost
20
Assessment
Healthy - Good competitive position
The formula is:
Win Rate = (Bids Won / Bids Submitted) x 100
For example, winning 5 out of 25 bids:
Win Rate = (5 / 25) x 100 = 20%
Your win rate reveals your competitive position:
Win rate alone does not tell the full story. Also consider:
Track these details to improve your bidding strategy.
Common questions about this calculation
A healthy win rate is typically 20-35%. Below 10% suggests pricing or targeting issues. Above 40% might mean you are leaving money on the table. The ideal rate depends on your market, specialization, and capacity utilization goals.
Improve accuracy with better takeoffs and realistic pricing. Target projects where you have competitive advantages. Build relationships with decision-makers. Qualify opportunities before investing estimating time. Use AI tools like Tectonic to bid more projects faster.
No. Very high win rates often mean you are pricing too low and leaving profit on the table. The goal is a win rate that keeps your crews busy while maintaining healthy margins. Balance volume with profitability.
Yes, segmented analysis is valuable. You might win 40% of residential projects but only 15% of commercial. This helps you focus efforts on your strongest markets and improve weaker areas.
At least 20-30 bids provide a reasonable sample. Fewer bids make percentages unreliable - winning 2 of 4 is 50% but not statistically meaningful. Track over time and across project types for better insights.
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